TikTok has rapidly evolved from a platform for viral dances and fun challenges into a powerful marketing hub for businesses. With over 1 billion monthly active users and continuously growing engagement rates, tik tok business isn’t just a trend—it’s a marketing tool brands can no longer afford to ignore.
Unparalleled Audience Engagement
TikTok’s uniqueness lies in its ability to keep users deeply engaged. On average, users spend 95 minutes a day on the platform, swiping through short-form, visually compelling videos. This high level of engagement gives brands the perfect landscape to grab attention and build meaningful connections with potential customers.
Additionally, TikTok’s algorithm is built for discoverability. Unlike many platforms where users need to search for specific content, 71% of TikTok users say they discover new brands or products on the app. Videos can go viral quickly, enabling even smaller businesses to reach millions virtually overnight.
TikTok Trends Drive Purchases
The influence of TikTok goes beyond scrolling. Its ability to create and amplify trends often leads directly to purchase decisions. A staggering 67% of TikTok users report being inspired to buy something after seeing it on the app. This has led to successful collaborations between influencers and brands, resulting in TikTok-propelled trends like the viral #TikTokMadeMeBuyIt hashtag, which has amassed over 50 billion views globally.
Brands leveraging these trends effectively are reaping the rewards. For instance, small businesses like skincare brands and handcrafted jewelry makers have reported month-over-month revenue spikes simply by being featured in TikTok’s For You Page trends.
Accessible and Relatable Content Creation
Unlike traditional advertising, TikTok’s content thrives on relatability. Polished productions aren’t necessary—raw, authentic, and creative storytelling is key to engaging audiences. This levels the playing field for small businesses, whose budget-friendly but resonant campaigns often outperform costly ads.
Brands like Duolingo and Ryanair have pioneered a new style of witty, engaging business TikToks that have attracted loyal communities. Their success boils down to one thing—creating content that speaks the TikTok language while maintaining authenticity.
Why Businesses Should Act Now
The numbers don’t lie—TikTok’s potential for business engagement is massive, and the competition is growing. By capitalizing on the platform’s discoverability, businesses can tap into new audiences, build stronger customer relationships, and drive measurable results.